What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
There are so many ways of digital marketing exist within this digital world. Some of efficient digital marketing those easily reachable to all.
Types of Digital Marketing
1. Search Engine Optimization
2. E-Commerce Marketing
3. Affiliate Marketing
4. Email- Marketing
5. Lead and Email- Resource
6. Social Media Marketing
7. Web-Analytics
8. Video Marketing
9. Google Ads
10. CMS
11. PPC Ads
12. CPA Marketing
Search
Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.
E-Commerce
Marketing
Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically, Whatever the Electronic platform is Application or Websites.
Affiliate
Marketing
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Email-
Marketing
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.
Lead and
Email- Resource
Email lead generation is a means of collecting leads through the use of an email opt-in form. It's all about gathering information on potential customers, such as their name and email address. Lead and Email- Resource marketing is the use of social media platforms and websites to promote a product or service.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Web-Analytics
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Social Video
Marketing
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
CMS (Content
management system)/ CMS digital
marketing
A content management system is computer software used to manage the creation and modification of digital content. A CMS is typically used for enterprise content management and web content management.
PPC Ads/
Pay-Per-Click Advertising
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
PPC is essentially a company's advertisements in search results or on another website to generate more traffic back to the advertiser's site. Paid advertising is a model that targets consumers online using different formats, like a social ad or search ad, based on the consumers' interests or intent.
CPA
marketing/ Cost per
action marketing
CPA marketing, short for cost per action marketing, is a type of affiliate marketing used by businesses of all sizes to scale their marketing efforts and reach a wider audience. This involves partnering with an influencer, blogger or publisher who promotes your products in exchange for a commission fee.
Cost per action, also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit.
