CPA marketing, short
for cost per action marketing, is a type of affiliate marketing used by
businesses of all sizes to scale their marketing efforts and reach a wider
audience. This involves partnering with an influencer, blogger or publisher who
promotes your products in exchange for a commission fee.
Cost per action, also
sometimes misconstrued in marketing environments as cost per acquisition, is an
online advertising measurement and pricing model referring to a specified
action, for example, a sale, click, or form submit.
